STRATEGIC DESIGN

Strategic Design

What is a Design concept? The forms and the contents of Design have radically changed in the last twenty years and even more in the last ten years. Technological development and unavoidable, essential imperatives related to Society and Environment changed both the concepts of Strategy and of Design. Designing the Strategy of Design is fundamental to have a vision that at the same time is successful and sustainable.

WHAT IS XERDAN STRATEGIC DESIGN?

Strategic Design is an innovative way of thinking and feeling, to create new sustainable attitudes there where it is applied. We approach the Strategic Design in an unorthodox way (considering the marketing oriented Strategic Design usually known) intrinsically innovative and comprehensively sustainable, that can be applied to any project or planning process, based on those important issues related to sustainability and innovation, inclusive of Society, Environment, Economy and Culture.

WHY WE TALK ABOUT STRATEGIC DESIGN?

More and more the Design must be imagined as a component of a whole system. As an example, related to classic Design process: an object is conceived and manufactured, it is sold and bought, then utilized, and finally dismissed to re-enter a life-cycle – not always virtuous, yet - for the reuse of materials, components or even the same object itself. That makes the project necessarily connected with all the planetary issues and put the Designer into a position of responsibility. This has been a process that conceptually didn't begun recently: already in the sixties there has been a decisive movement, in which we recognize personalities like Rachel Carson and, most important, Richard Buckminster Fuller. XERDAN has a specific systemic approach to Strategic Design, that includes a peculiar methodology elaborated on the X_Sphere© multidimensional matrix, in order to give to the Designer an instrument to approach the wholeness of the project and planning in the most efficient way to reach harmonized, sustainable and integrated results, from the point of view of the Economy, Society, Environment and Culture.

HOW WE APPROACH STRATEGIC DESIGN?

We propose seminars that approach Strategic Design in a wider sense, that can be related to different exigences and fields, based on those important issues that are sustainability and innovation. We engage the project, no matter if it is a physical object or an industrial process, a territorial planning or a corporate management, from different points of view, considering every connection and combination that can be analyzed and elaborated.

WHICH ARE THE AREAS OF INTEREST OF STRATEGIC DESIGN SEMINARS?

The areas of interest of the seminars that have been developed at the moment are: Comprehensive Sustainability, Design for products and services, Process & System Design, Emergency Design, Post Crisis Design Strategic Design

WHAT ARE THE STRATEGIC DESIGN SEMINARS GOALS?

The goal is to give the professionals attendees an operative base that allows them to creatively and efficiently manage the design for products and services, both for the private sector and the public one. Strategic Design considers the peculiar complexity and the Comprehensive Sustainability for Environment, Society, Economy and Culture, (as said for Economy, Ecology, Ecosociety and Ethics). The strategies of Design are applied to planning and management, including all the processes related to production or services, problem solving for territorial management, with a global vision and the capacity to confront complex situations, whose needs have to be harmonized together with the design choices.Other fields for the application of Strategic Design are the analysis of crisis and emergencies, the prevention and the management of critical events that ask for a particular design and planning capacity to solve the problems with a comprehensive vision of complex situations, that determine short, medium, long term results and influences, usually having a strong impact on the future of a territory, of a company, or of individuals.

The Design strategies are examined with a systemic, synergetic approach, using a coordinated and integrated model.

WHAT IS THE CONCEPT OF STRATEGIC DESIGN SEMINARS?

The proposed process is based on “Circle Design” and “X_Sphere © Design”, integrating different approaches to sustainability. The intent is to support the participants to work on real problems, with effectively applicable solutions, sustainable in every aspect. To lead the participants to achieve their goals, XERDAN involves highly prepared experts for each section.

FOR WHOM IS STRATEGIC DESIGN MEANT?

The seminars are conceived for students at the final year of their graduation, graduated students, master students, and professionals in the fields of Administration, Sociology, Management, Security, Urban Planning and Design, Engineering, Architecture, and managers at different levels of private companies and of the public sector. The minimum number of participants is 12, the maximum is 36.

HOW IS A STRATEGIC DESIGN SEMINAR ORGANIZED?

The seminars aim to approach the proposed theme, giving the attendees a general information and the essential instruments to develop strategies, projects and planning for the Comprehensive Sustainability, in an innovative way per se, widely applicable to the Strategic Design processes. While a whole training course requires 80 hours, it is possible to articulate the seminars in 8, 16 or 24 and 40 hours, depending from the different deepening required, in which all the areas of interest will be presented and shared. The articulation of the courses can be adapted and tailored following the specific requests of the entities involved. A preliminary conference can be held in order to introduce the seminars.

WHAT ABOUT THE WAY OF LEARNING?

The multidimensional matrix in itself has been applied to, and included into the seminar structure: it is based on a “spherical” concept - the X_Sphere©, that produces an interconnected system, then treated through different tools integrated into it:

  • SPHERICAL DESIGN
  • GENERAL SYSTEM THEORY
  • TOPOLOGY
  • SYNERGETICS
  • FLOWS MANAGEMENT

This way it is possible to deal with the project and the planning starting from different initial points, but always including all the components and variants into the process to attain the final adopted scheme, following different paths but generating an useful pattern.

WHAT ABOUT THE TOPICS OF STRATEGIC DESIGN SEMINARS?

The topics will include planning and management of the strategies inherent the policies for the production (industrial or handcrafted), territorial administration and the services (administration, logistics, leisure and tourism, organization), with an overall vision that can take to the capacity to afford complex situations, including economic, environmental, social, educational needs harmonized in any decisional process. It will be fundamental also the analysis of crisis and emergencies – as extreme cases and tests of design and planning, mostly with the intent of prevention, where the capacity to reach a balanced solution is required, within complex situations, considering the effects at short, medium and long term, and the impacts on the different scales, both in time and space.

To know more about “Strategic Design” seminars, please contact us.